University student marketing spend up 22%

University student marketing spend up 22%. | David Matthews | Times Higher Education | 7 February 2013

‘Neurotic’ sector plays ‘zero-sum game’ despite cap on numbers. UK universities increased their spending on marketing to potential students by nearly a quarter in the run-up to the introduction of higher fees, a Times Higher Education investigation has found, yet suffered a 7.4 per cent fall in applications.

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