Ivy League Drives Shame Seniors Who Don’t Give | Rachel Louise Ensign | Chronicle of Higher Education | 29 October 2010
The article discusses fund raising drives at Cornell University and Dartmouth College aimed at getting graduating seniors in the habit of donating to their institutions. The campaigns at each school used peer pressure as a guiding force to solicit funds by publishing the names of seniors who had not contributed, sparking controversy at each campus. Differences between donations and pledges, efforts by Panhellenic members to recruit donors, and tips from Rob Henry, executive director at the Council for Advancement and Support of Education (CASE), regarding attracting donations are presented. Other topics include the decision by Dartmouth senior Laura DeLorenzo to not contribute to her school’s senior-gift drive and comments from Cornell senior-gift drive head Corey Earle.