As Its Popular President Retires, U. of Southern California Looks for an Encore | Josh Keller | The Chronicle of Higher Education | 7 March, 2010
New leader must sustain university’s ambitious ascent into elite ranks. Steven B. Sample has been called many things on this campus—darling of donors, beloved leader, brilliant scientist—but above all he is a master marketer. Mr. Sample, 69, president of the University of Southern California, delights in promoting his institution. After Time magazine named USC its College of the Year a decade ago, he had the article reprinted 600,000 times.